CONTENT MANAGEMENT
A content management process ensures you maintain an overview of each content asset and squeeze maximum return on your content investments.
We can help create customized standard operating procedures across all content life cycle stages to make sure nothing falls through the cracks.
Why do you need a content management process?
Tracking, maintaining, planning, creating, publishing, and distributing—managing content is a handful. Without an established process, your content is at risk of decaying and falling short of its full potential.
With a robust content management process, you can streamline all content activities, stay on brand, and maintain high content quality standards.
Ideas
Never run out of content ideas again. Know where to source fresh content ideas besides doing keyword research. Create a company-wide ideation process for maximum content value.
Execution
A good plan is work half done. Know how to communicate the idea to a content team. Smartly use the resources you have available. Think about promotion early on.
Promotion
Your job is not done once you hit publish. Repurpose the content for various channels to amplify its reach. Share it with people who will care enough to spread the word about it.
Maintenance
Don’t let content decay and ruin your UX and SEO. Give old content a chance to shine and attract new leads. Find opportunities to improve visibility on search engines and social media. Create more of what your audience loves.